(07) — Field notes
Things we’ve learned — written down.
Featured · Performance
Why we abandoned client-side hydration for 70% of our marketing builds.
A long-form piece on why we removed React from our marketing-site stack — and what we replaced it with.
12 Apr 2026 · 8 min · Aditya Iyer
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Field note
Engineering
Design
Architecture
Process
More to read.
A WhatsApp API checklist for retail brands shipping their first broadcast.
Designing an offline-first POS for poor connectivity tier-3 outlets.
How we use serif typography in product UI without it feeling “editorial-coded”.
Choosing PostgreSQL over MongoDB after four migrations in five years.
A two-week discovery sprint that always ends in a Friday demo.
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One considered letter,